Rakuten: Shorts by Viber Logos

Shorts by Viber are stories told through text messages, revealed one line at a time.

Timelapse created the Shorts logo wordmark. The distinctive letter “O”, shaped as brackets, also acts as the brand icon in the app. Brackets represent the break in the day when readers turn to Shorts to escape their routine. In applications, brackets open and expand to reveal the story genres and hint at the stories themselves.

Check out the full case study here:
https://www.teamtimelapse.com/shorts-by-viber

Press "L" to like! Thanks from the Timelapse team.