Half-Cocked IPA
New wraps for the buds at 5440 Beer and their flagship IPA. It's been a really enjoyable challenge trying to strike a balance between vintage beer designs nd modern consumer behavior. Part of 5440's brand alignment plays on the sense of nostalgia through throwback calls and visual representation. The goal is to hit a note that feels both classically heritage and contemporarily engaging. But unique enough to own a style within the brand and market.
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