Tray.io Mark Math

We call the mark for Tray.io “The Motis.” The invented word recalls “modus operandi” and the central “t” acts as a connecting hub for the other letters — a playful evocation of Tray’s modus operandi as a connector.

The mark itself is a combination of an ampersand (connecting platforms through API integration), a “T” (their monogram), and an infinity symbol (infinite connections and possibilities).