Expanse Website Concepting

This is a prototype animation of our website design for the new Expanse website. Things changed a little after this animation was created, but we love some of these elements that didn't get to the finishline.

The grid is incorporated throughout the website to add structure to the pages while also giving a sense of direction by leading the user down the page. For iconography we chose a style that uses the symbology of connected assets to create icons relevant to Expanse’s services and customers. Finally, by capitalizing on the interactivity of the website, we brought the photography to life by using coral illustrations to highlight parts of a photograph when a user hovers over it.