IPS

First official branding process of the year was for IPS (Integrated Production Solutions), a Nashville-based full-service production company. It's not often that a client says "done" on a first round of concepts, and when they landed on this super direct and in-your-face letter mark set in Helvetica Neue, I was pumped. Further proof that Helvetica and its variants are timeless, clear, versatile, and just plain awesome. IPS wanted something that they could easily stencil on road cases without any additional alteration, and this accomplishes that in a simple way.

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Project in conjunction with RVRB.