Creative Process: MIAPETRA Logo
Corporate identity and naming for Miapetra, a Spanish company that manufactures exclusive sinks and shower trays, made of a single stone, with a unique design.
We saught to create an elegant, timeless and minimalist brand.
For the creation of the logo we transform the E of the word into an isotype, that is, the iconic graphic representation of a brand. Spikes and angles remind us of the material of the stone. This detail will be used as a decorative element in some of the applications.