Herfeel

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Starting from the perception of the senses (eng. "Feel") intensified when applying a natural herbal cream (eng. "Herbal"), we derived the name "HERFEEL", alluding to the target audience, namely the woman ( eng. "her"). The concept behind the name is based on the communication of two key ideologies that united evoke the elements that orient the product line.

The logo is based on the use of the letter shape that suggests the natural principle and guides the range of cosmetics. The modulation of the line, a simple and continuous feature, acquires symbolic values.