Global Media Kit - A journey of transformation

In 2019, when businesses move at a breakneck speed, even with huge IT support building or making changes in an enterprise-app takes several months.

I was a part of an ambitious project which aimed at bringing this development time down from months to just minutes.

The largest international media network for the emerging markets. GMK provide 360°. performance driven media and marketing solutions in Media research, strategy, planning and buying, execution and on-ground activations through their 60+ network offices present across the globe.

My role in this project was to understand the media-planning domain, prepare the flows using the existing wireframes and additional wireframes. And all of this within a 2 month deadline. I was responsible for the whole user centric experience for their panel, the visual language and user research.

More Details : https://www.behance.net/bybhuwan