NORTH

When we met for the first time, we knew that we were dealing with a client who is aware of their own value and position. North wanted to give its customers much more than just a wide range of parts and an efficient hotline. They felt they needed to be more than just a "parts vendor" and move up to more strategic thinking about its brand, in order to show its true value. That's why the first priority was to define North's identity, which was the basis for creating a strategy for a strong and recognizable brand.