Camateur - Logo Design

Recently we got contacted in order to design the brand identity and website of Camateur, an Amateur Camming Platform.

After the initial strategy sessions with the client, we established that in order to appeal to their main target audience, we will aim to position their brand as a mix between contemporary and fun.

In order to start defining their positioning, we used lighthearted colors, a rounded typeface and a logo that convey the fun vibe on a clever way.

I'd love to know your thoughts on it!