Restaurant Brand Development: 66 Degrees North

Restaurant concept for SeaWorld playing off the Arctic realm (The 66th parallel marks the Arctic circle) in which it was intended to live and the food in which it was to serve. Specifically we wanted to raise awareness of global warming (directly affecting the Arctic) within the interior itself through brand story while making it a specific destination within the park. The value prop: 66 would be the only place in the park to mix frozen adult beverages...AND get a warm, juicy burger.