Paytm Diwali_Branding

This season Diwali celebration in Paytm was a conscious effort to move away from apparent consumerism and typical sweet boxes to more thoughtful and socially conscious gifting which would in return give back to society. In a special collaboration with Andaz.com (a Luxury Boutique Hotels by Hyatt), we curated eco-friendly hamper boxes that had handcrafted sweets, artisanal Diyas, door decorations & pooja set by waste pickers of an NGO, Gulmeher. This kind of collaboration not only values quality production but also prioritizes people and the planet—which is why we loved the idea.

Hope you like this!!! Please visit this link for the detailed project:
https://www.behance.net/gallery/95373781/Paytm-Diwali_Branding