PUMA Motorsport Racing Experience
I was in charge of the overall Design Direction and execution of the Puma NYCGP Digital Installation. A virtual racing experience set on the streets of New York City, rendered at scale and true to life all in PUMA’s new 18,000 square foot flagship store. The PUMA Motorsports Experience features specially designed F1 simulators, leaderboards, registration kiosks, race and data live streams as well as a mobile microsite.