Farina Speciale

Farina Speciale is a product line extension that introduced special flour types in the conservative Croatian market. We consulted the client on brand architecture, naming, and finally designed the packaging. The main target segment was open-minded people with a progressive outlook on food and experimenting. We decided to break category design standards and create a packaging design that will stand out on the shelf as both different and distinctive.

Check out the full case at our web or Behance.

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Read more about project on Mindsparkle Mag.