Lloyds Mobile 3.0

When I worked with the Lloyds Banking Group I was part of a project dubbed ‘Mobile 3.0’ - it was one of those big important strategic projects.

Anyway, I created this little 3.0 emblem and started including it in my presentations and design deliverables.

It got some attention and other people started using it too. Before I knew it the Head of Mobile gave the go ahead to pay for and give everyone in the mobile team a 3.0 hoodie!

So that was pretty sweet.

Photo: Jamie, Esther, me, Big Tony & Carlo.
☝️ Rock stars