Toyota logo animation

As part of designing 'My Toyota' and 'Toyota car interface', we had the chance to embrace one of the most familiar beloved logos in the industry.
During the process, we took the chance to understand the meaning of the logo and it's origins 🧐

“The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other. The overlapping of the two perpendicular ovals inside the outer oval symbolizes “T” for Toyota, as well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the “brush art" known in Japanese culture."

Also go see 'Toyota's casestudy in our website 🙌
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