Branding Pâmela Soares

On this project, I developed the branding for a personal stylist. Starting with a research on the client's styling projects so I could work on the identity for the branding. I decided to go simple, once the logo would be applied in differents situations and documents, so I choosed light and soft colors in order to maintain the brand delicated. To bring a personal touch and elegant design, there's the handwritting font. I tested many differents ideas, until I landed on the final logo: the round and initials only.