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The client wanted a representative logo for their medical practice - as the location of the small clinic was in the historical district of an Eastern European centre, with representative Secessionist architectural landmarks - the request was to have a logo that would fit the current context of their practice.
As the building they were in had prestigious elements of Art Deco - they wanted to celebrate the heritage of their context by adequately having an Art Deco themed logo which would balance both the rich historical background but would also inspire modernity.
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