USA Bridal - Fashion Website Concept

Hi Dribbblers,
For my first shot, I present a concept from mid 2018 that didn't quite see the light of day, but felt it was still worthy to share.

USA Bridal, formally known as Bridal Warehouse, is a superstore with over one thousand bridal and destination gowns from the world's best formal designers. With four locations and two websites running simultaneously serving the purpose of either being informative or to sell products, USA Bridal was looking to merge their sites into one that would ultimately create a better user experience and reduce the intensive labor of managing multiple sites.

The concept itself was heavily influenced by the elegance of fashion and designed in such a way that emphasizes the products within an asymmetrical layout. This enlarged sections within the site to reduce information overload by showing less content at one time within the visible browsing window. Simplification of browsing products was also taken into consideration by having categories and filters fixed and follow the user as they scroll.

The end goal of the design was to create enough interest for users to either purchase a gown or register their upcoming wedding, prom or quinceañera with USA Bridal.

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