A B2B Marketplace for OEMs seeking EMS

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.

Challenge: How Do You Get OEMs like Apple to take a chance on a new EMS provider? Provide a beautiful catalog with quick check outs, backed by customer service follow up calls. Team: The executive, sales, and end customers helped with the refresh of this B2B marketplace, I conducted the user studies and helped create the UX/UI . Research: The research included how best to showcase the products: High resolution photography or 360 visuals? Check outs had to be swift, but what if they made any mistakes? End Customer Pain Points: Customers were ordering thousands of a single part at a time. We struggled with how to do the check out. Mistakes were bound to happen, double checks were necessary with these orders. As most customers were onboarded by a sales rep prior to using the catalog; so we were keen to add the same "human touch" when orders were placed. So when an order was placed, this triggered an automatic follow up phone call from the success manager to confirm the order. Feature: What we DID NOT include was of interest here. Photos were faster to load and reduced TAT so we settled on photos + data sheets instead of slower-loading 360 views. Validation and prototyping: This was a build out of an earlier B2B site customers already liked; they validated the need to cut down on ordering time. Final Result: The EMS field is crowded but this B2B marketplace provided a differential for Beach -- an on-line digital catalog that was truly usable and even beautiful. Most competitors were, at best, showing products in the form that looked like the early 1990s Craig's List website.