Fort | Brand Identity

Fort is an exclusive brand of the American Bull Rodofort company, manufacturer of road implements (trailers, bitrens and rodotrens, vans, and others). Fort will be responsible for marketing the brand's products and components through its distributors across the country, with the main objective of adding more value to its network.

The font was used to bring even more meaning to the brand, because it is a geometric font and with a good "weight". Through an "overlap" of the letters, it was possible to transmit the idea that one letter is exerting force on the other, illustrating
and strengthening one of the brand's meanings.

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