Pop, Not Soda—brand & package design

“Client Request: this should be the antithesis of soda in the way it’s branded and packaged. Rethink the image of soda”

My response was to developed Notpop, a slim and healthy biodegradable packet that can easily go anywhere our consumers do (target demo is 16-30). This can be put in a school lunchbox and spice up another mediocre slab of meatloaf on rye. Notpop could be pocketed and brought to a party or bar as your own cocktail mixer. For those hot summer days, it can be frozen and licked, or added to your favorite summertime tea to make for a truly unique chill down from the blazing heat. However it fits into your lifestyle, Notpop is not your pop’s soda. It’s not naughty. It’s not nice. It’s Notpop!