Louis Vuitton Revamp

During the summer 2018, Louis Vuitton initiated a design revamp project of their main ecommerce and editorial website louisvuitton.com.

AKQA was chosen to design the new digital identity and build the design system.

I was approached by Louis Vuitton to help the internal design production team on existing projects, and to be the main user interface consultant on LV side during the revamp. Ensuring everything will go smoothly, implementing old functions to the new design, help designing the new ones and shape the future user-experience of louisvuitton.com.

During the process, my role transitioned from a UI designer on the old louisvuitton.com website, to a design consultant, giving (and receiving) feedback to the internal business owners of Louis Vuitton and AKQA creatives on nearly-everything that was shipped in the revamp.