ICFM: XLR8 Conference

Our task with this event was to find how to accomplish the client's desire for bright colors and movement in a way that simultaneously was clean design, maintained the theme, and brought a more modern look to a long-standing event.

The branding package included social media graphics, press backdrops, email templates, and cd labels/cases to purchase recordings of the convention sessions. Additionally, we designed name tags for each guest as well as signage for the guests to navigate easily throughout the building.

To help emphasize the event's 40th anniversary, embellished on all of the fliers and large print pieces was a 40 tag, styled to match the XLR8 branding, and in a light gray color so as not to compete with the conference content.