Seamless+ Subway Takeover (Pt. 1)

Worked with the Grubhub creative team to create a series of NYC subway ads to launch their new subscription service: Seamless+. The ads play on infamous NYC stigmas and combine them with another very-city trait: ordering from Seamless. (Please view fullscreen for ads & sketches)

Lettering & Illustration: Loe Lee
AD: Kaitlyn Richert
Copywriting: Hank Green

For more work & fun stuff: @byloelee