How to Draw a Startup

Technology products and brands are full of illustration: avatars, stickers, icons, emoji, the list goes on. But it hasn’t always been this way. Over the last decade, illustration has graduated from niche to normal, a standard part of every major tech brand’s visual language. How and why did that happen?

Enter How to Draw a Startup, a step-by-step guide to illustration in tech. Featuring creative leaders from Apple, Dropbox, Google, Intercom, and more, this podcast miniseries explores why the industry adopted illustration, how illustrated brands are crafted, and where illustrators fit in creative teams.

This was a year-long, fully independent project. I designed the identity, created the website, and wrote, produced, edited, and scored every episode.

The full series is available at howtodrawastartup.show, Apple Podcasts, Spotify, or wherever you get your podcasts.