House of Knot Branding

This is the brand rework we did for House of Knot, which is a high end knit wear line. They had recently changed name and wanted their logo/brand to reflect their new direction, going from 'crafty' to more bespoke and high-end.

The only stipulation was they wanted to have a sheep in the logo, to reflect the wool their yarn is made of. So I took the concept of a ball of yarn and sheep, put them together and made a sheep-ball-of-yarn. Then took this concept and created other icons for them to use in different aspects of their branding.