Drink 4 Good

Who else has been drinking more than normal lately? 🍻 I've recently partnered with Eliqs to create this limited edition can as part of their #drink4good campaign. Available now in 3 craft beers, hard seltzer, and 2 wines at eliqs.com/product/zachary-smith

When I started to draw concepts for the artwork, I knew I wanted it to have an overall feeling of positivity and optimism, while also highlighting the reality of what’s currently going on.

The artwork features a mix of illustrations inspired by traditional tattoo designs, surrounded by positive messages, all of which were drawn or painted by hand.

I used traditional tattoo imagery with a twist to illustrate what's going on in the world right now. Praying hands, a traditional tattoo, was illustrated with a pair of latex gloves on. A basketball wrapped in barbed wire was inspired by sports (me mostly being sad about no basketball) being put on hold for now.