Aire - Brand Identity

Spotting a gap in the market of the CBD industry, we worked with Aire to develop an identity that positions itself firmly as a premium lifestyle brand.

The name was inspired by the companies conception in Aire St. Workshops — the word also resonated with how the product tastes and makes you feel. The wordmark has been designed to convey the feeling of ease and simplicity whilst encapsulating a premium feel.

View the full case study ↓
https://www.creativeboom.com/inspiration/ohco-develops-the-identity-for-premium-cbd-brand-aire/