Suxxar Friendship Brand Identity application

Suxxar Friendship Brand Identity project.

Suxxar is one of the most contemporary industrial and home appliances company in São Paulo, Brazil.

My participation in the project.
Ideation, Creative concept for Suxxar Friendship, Logo, Menu of products and more.
I developed this project through a Design Agency-Ponto Efe Comunicação-as a
contracted professional.

Key creative points.
Suxxar company developed a new customer experience in their store at Faria Lima Avenue and needed a whole Brand Identity project to communicate it.

The Suxxar store was physically organized in " Moments" related to home parties and celebration's steps. Those " Moments" were defined inside the store through
different architectural elements.

Walking through Suxxar Store to buy your stuff was a ludic experience and also, the Store had a charming and fully equipped kitchen-for sure equipped with all Suxxar supplies-which people could reserve to celebrate, prepare lunch, brunch, dinner, and cocktails with friends and family.

It was pretty cool when customer approved on the main concept –" Suxxar
Friendship" and we-my colleagues and I-started developing the whole project based on it.