Bacardi Snapchat AR — The Future Doesn't Suck
A campaign for Bacardi with the goal of convincing drinkers #TheFutureDoesntSuck through a storytelling Snapchat Lens.
With a story that requires a lot of text to make it clear we wanted to integrate the text into the experience in a nice and fun way and create an art direction that suits this.
(With Superhero Cheesecake / Colorbleed)