K2 Motorcars alternative badge
Thinking through how the wordmark could adapt to smaller sizes. I was inspired by old oil cans and auto signage.
In addition to luxury car storage, K2 built a separate club section where members could go to have a drink and converse. I wanted the overall tone to feel sophisticated, modern, and nostalgic.
auto
badge
branding
car
classic
classic car
classy
dealership
exploration
identity
logo
monogram
secondary mark
signage
typography
vintage
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Posted on
Apr 6, 2020
More by Jeremy Nolan-Cherry View profile
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