A Dusty AD Exploration

A really old concept I put together for some initial art direction explorations... before displacement maps got used and abused. The idea was more of a pixel stretch of key transitional images on scroll with a progressive ramp of distortion on those 'stretched pixels'. The goal was to retain a continuous narrative through sections while controlling visual hierarchy in a systemized way. Its a rough proof of concept so it might not have worked, but seems plausible.

And the rest is blah blah editorial layout, brand color overlays something something.