Personal Brand 2020 'JS' Logo
Putting together a new portfolio is a good time to revise one's personal branding, so here's a new logo! Also used it as a chance to learn how to recreate a fluorescent acrylic look in Cinema 4D.
It's a JS logo mark for my initials, based around a diamond shape, and the geometry influenced by impossible shapes. In fact, as you can see in the last image, I was essentially inspired by a tattoo that I got many years ago now, also of my own design, which is comprised of impossible shapes like the penrose triangle - Seemed a good place to start for a personal mark!
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