Hillside Jewellers Branding Project Pt. 1

This is the branding project done for Hillside Jewellers - a luxury diamond and jewellery dealership dealing with high end ethically sourced diamonds and high-end stones. They wanted a luxurious feel to their brand as they sell higher-end items and wanted to have that premium perception. For their logo, I wanted to have a logomark paired with some type of serif font. I opted for using a custom diamond logomark as I felt that was easily identifiable with consumers for a jeweller. I paired the logotype with a Didot font as it added to the higher end look that they wanted. I finished it off by giving it a silver foil finish to add to the aesthetic of the logo.