TheBestSchools.org | AB Test

TheBestSchools.org | AB Test

Control: Contact Us Button

Variant: Phone Number CTA

Typically, the Featured Online Schools section has a request information button leading users to a form, which would collect contact information, and then a call center would contact the user.

We decided to test if changing the button to a phone number would increase conversion on the calls. And it did because the callers had higher intentions going into the next step.

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