Onsen Gardens (Logo, Website & Brochure)

A branding concept for a Japanese hot springs resort and spa. Japanese hot springs, or "onsen," are an experience and a half! Usually situated further away from the city, you truly feel like you are on a mini vacation within a vacation if you're just visiting Japan. Once you step into the hot baths, you can feel your troubles melt away as you soak up the water's natural minerals. The concept behind this brand was to give its guests the ultimate Japanese escape with its 10 natural, outdoor hot springs. The logo is meant to depict a woman soaking in the hot springs and enjoying the surrounding cherry blossom trees.

Have you ever been in an onsen?