Daily UI #008 | 404 Page

Challenge: Design a 404 page. Does it suit the brand's style? Is it user-friendly? It might sound mundane, but not evertyhing can be flash or glamorous. Every day millions of people will be landing on 404 pages. You have an opportunity to help them in a way that's useful and asthetically pleasing.(It's up to you!)

Goal: Design a fun and informational 404 page to alleviate customer experience, and tell them where to go next.

Hypothesis: Having a more fun 404 page will cause less users to leave from this page, and instead continue using the site.

Metrics: Percent of users who see this page that take another action on the site (instead of leave)

Requirements:
- State what is happening
- State 404 error
- Give them a way to navigate somewhere else

Nice to have:
- Fun
- Animation

Posted on Apr 5, 2020

More by Nick Powers

View profile