Edutech Brand - Product Landing page
In this epidemic time, when most the companies are shutting down their businesses, This Edutech brand came up with an innovative idea to provide online classes for the IELTS aspirants.
I can still recall the line, when we were on the zoom call and Brand Strategist was speaking something very insightful as usual and said, "Even if the entire world is locked-down, BNPS International shouldn't stop catering their students. We'll help our students cope with this and provide free access to IELTS classes for them." and you can clearly see, that liveliness and vibrance have reflected on this website's messaging.
While choosing the colour pallet and design language, we brainstormed and reached a point where we were convinced using olive green's gradient as our hero colour since this colour represents the possibility of new hope in the development of humankind.