The brands and the benches of the World Cup

Primary concepts (colors): based on competition

Gold = ochre, silver = black, bronze = brown, revolution (Russia) = red + star, golden star = champion, history= beige

Secondary concepts: based on elements related to football

Pitch (proportions, grids, shapes, axes, textures), ball (play, movement, rotation, reflection, curves), vs (juxtaposition, match, contrast, pages), podium (scale, level, competition, best, numbers), flags, logos and jerseys (colors, shapes, textures, symbols)

Design concepts and references: based on rules and studies

Basic shapes (squares, triangles and circles), the golden ratio (balance, angles, squares, spirals and triangulations), framing (centers, axes, diagonals, margins, lines, corners), Typography (hierarchy, order, numbers, structure), Infographics (measurements, comparisons, numbers)