BMW 2020 Logo

Made in Sketch with love for BMW.
Ready for icon and print.

“BMW becomes a relationship brand. The new communication logo radiates openness and clarity,” explains Jens Thiemer, Senior Vice President Customer & Brand BMW. “With this new transparent variant, we want to invite our customers more than ever to become part of the BMW world. In addition, our new brand design is geared to the challenges and opportunities of Digitization for brands. With visual restraint and graphic We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. The additional communication logo symbolizes the significance and relevance of the brand for mobility and driving pleasure in the future.”

Jens Thiemer, Senior Vice President Customer & Brand BMW