SEO management framework

B12 uses human-assisted AI to deliver services to our customers of small- and medium-sized businesses, including Search Engine Optimization (SEO).

In order to make our SEO services scalable and cost-effective for our growing customer base, we are iterating on the software that our SEO practitioners currently use. These SEO practitioners set up and maintain SEO for our customers' websites.

In addition to improving the usability and flow of the current software, we are introducing new setup / maintenance processes and leveraging more data. This way, our SEO practitioners can focus on the creative and analytical aspects of their work while the software manages the rote labor involved in generating and managing large amounts of data.

Here is visual framework for walking SEO practitioners through each step of the process with accompanying tabular “worksheets.” I’ll share more in future posts!