Bardo Academy: Brand

We've been working during these couple of weeks on the Bardo Academy brand. We decided to go with a whole new logo. 🙌
We started out the design process with the letters B and A and extracted some shapes from these initials. We decided to use a square a circle and a triangle because they are usually associated with education and primary colors. Then we went through a series of exercises to choose how to arrange these shapes. We wanted to stay simple, loose and pro.