Atlanta Mission: Annual Report

When approaching their annual report, Atlanta Mission wanted to move people to see the hearts of the homeless in Atlanta and show that homelessness effects very real people, just like you and me. For this issue, they wanted to highlight the story of a mother and daughter, Maria and Mercedes, and how they found restoration and hope in their lives.

Large, bright, hopeful images connect the audience with these people, helping to fight the stigma of homelessness, and show the humanity behind this epidemic.

Themes of movement, forwardness, velocity, and progress were woven throughout the booklet. One page featured an arrow-shaped die-cut to give added visual interest.

The booklet was supported by a strong brand, a rich black and gold, and a logo mark that captures the true meaning behind Atlanta Mission: a safe haven for Atlanta’s most vulnerable and a beacon for restoring hope.