Impact Church (Ontario): Branding

Impact Church wanted a bright, energetic accent color and then colors that give a nod to traditional hues to fill out the rest of the color palette and could make a statement across their many promotional pieces throughout the church and community.

The final logo we landed on contains downward pointing arrows as if denoting a specific location, a target point, a place of impact.

In addition to their main logo and brand, Impact Church asked us to create a set of icons with its own set of colors to represent the four areas of growth and involvement that they focus on within the church and local area. These four icons represent launch, mission, freedom, and community, all of which play out in different programs such as receiving counseling, volunteering, community groups, service projects, and more.

By using four unique colors, we created a quick visual reference for readers to know which materials and programs are associated with the specific focus they are looking to get involved in.