Four Paws - The Pet Deception Campaign (Social)

> Background

Four Paws is a global animal welfare organisation based in Austria with the vision of ensuring that all human beings treat animals with empathy and understanding. Four Paws runs several campaigns to bring awareness to the mistreatment of animals and in this case, we were asked (2016) to bring input into a campaign known as The Pet Deception to bring awareness to the illegal and unethical sale of pet online via classified sites.

> How did we help?

The requirement with this campaign was to design and create an online platform to identify classified sites based in the EU that enable the illegal sale of animals. To promoted the campaign we had to create an extensive set of digital and print collateral that served several countries in their native languages.

This particular shot shares some of the digital content that was designed for each of the localised social media pages of Four Paws

> Services provided:

• Design (by Jude)
• Project Management (by Small Axe)