React

Developing a visual identity that suits the new concepts and guidelines that a company seeks to transmit to its customers and partners, this was the challenge found in the development of the new brand of React, an educational educational marketing agency that seeks contributions to the evolution of practices education.

Through conversations we realized that exploring new horizons, paths and possibilities is what has moved the brand since its beginning and the search for learning is intrinsic in React's human DNA. With that in mind, we found the north that we wanted for the development of the project.

The use of the compass as a symbol of the brand visually and clearly translates what the brand is internally, a company that seeks to explore new paths through knowledge, and externally, a company that helps its customers to achieve the result they want.

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