IF Elfsborg | Logo Redesign

Dear fellow players,

I was quite impressed with the amount of informations I found online about a relatively unknown football club from Sweden, which made this task even more interesting.

IF Elfsborg is a professional football club based in Borås, Sweden. They play in the Allsvenskan and have spent most of their history in the top tier of Swedish football. Their homeground is Borås Arena, where they have played since 17 April 2005.

While keeping the colors, the laurel wreath and the ball from the current crest, my goal for this redesign concept was to make it more contextual to the club's history and local community.

I'll be looking forward to your thoughts about this concept!

Stay safe! :)