Brixton Done Proper 02

Done Proper — A fully integrated campaign for the new generation of freethinkers.

Across social media, web, and in-store, we leaned into a vintage art direction to evoke a sense of timelessness while striking a balance between sophistication and grit. Inspired by the individuality of the new-collar class, we utilized a serif typeface, analog textures, handwritten copy, and nostalgic photography.

Visit the case study for the full breakdown of our partnership.
https://basicagency.com/case-studies/brixton-done-proper-brand-advertising