VitVox: Logo Design

VitVox is a Chicago-based start-up focused on life coaching in the areas of business, health/wellness, and finance.

The idea for a retro color palette actually came out of one of our other initial concepts we presented to them. In the brainstorming process, one of the associations that kept surfacing from the name VitVox was that of an 8-bit video game. While the 8-bit concept was eventually discarded in favor of the overlaying Vs, the retro colors remained.